In 2017, I founded Ben Badgett Creative with a simple goal: build a nimble creative studio capable of delivering agency-quality work for some of the entertainment industry's biggest brands.
Since then, the studio has partnered with marketing agencies, film studios, game publishers, and consumer product companies to create interactive experiences, digital campaigns, animation, UX, and branded content for franchises including Marvel, Ghostbusters, Dune, Spider-Man, Godzilla x Kong, Wheel of Fortune, LEGO, and Project Hail Mary.
Unlike a traditional agency, our studio is intentionally designed to scale quickly around each project's unique needs.
Depending on the engagement, I serve as Creative Director, strategist, production lead, UX designer, art director, or hands-on contributor — always ensuring every project shipped on time without compromising quality.
Select Initiatives
Launching Interactive Campaigns for Major Film Releases
Working alongside leading entertainment marketing agencies, the studio has delivered more than 50 interactive promotional experiences supporting theatrical releases.
These projects combined game design, animation, UX, and web technologies to create engaging experiences that extended each film's marketing campaign beyond traditional advertising.
Because theatrical launch windows are fixed, every project required precise planning, rapid iteration, and flawless execution.
Across dozens of launches, the studio maintained a 100% on-time delivery record.
Reimagining Social Content at Scale
For Sony Pictures and agency partners, I directed the creation of more than 200 animated social stickers supporting major film releases including Spider-Man, Dune: Part Two, Ghostbusters, Project Hail Mary, and Godzilla x Kong.
Individual assets generated as many as 89 million views, demonstrating how thoughtful creative execution can extend audience engagement far beyond the initial campaign launch.
Venom Social Sticker
Project Hail Mary
Dead Space
Dune 2
Beetlejuice 2
Superman
Designing Connected Product Experiences
Not every project centers on entertainment marketing.
For Spin Master, I designed the UX ecosystem for Meccanoid, connecting physical robotics with companion digital experiences.
For Wheel of Fortune, I designed the official Alexa experience, translating a familiar television format into a voice-first interaction model.
These projects required balancing usability, technical constraints, and brand expectations across entirely different platforms while keeping the user experience intuitive and engaging.
Meccanoid UX storyboard
Meccanoid app screenshot
Screenshot from Wheel of Fortune Alexa app
Screenshot from Wheel of Fortune Alexa app
Screenshot from Wheel of Fortune Alexa app
Scaling Creative Production
One of the most rewarding engagements involved helping iDriveSafely dramatically increase animation output.
After evaluating the existing workflow, I redesigned the production pipeline, establishing clearer creative standards as I directed the offshore animation team. Within three months, production capacity increased by 10×, allowing the organization to deliver significantly more content without sacrificing quality.
While the assignment focused on animation, the real achievement was operational: improving the systems that enabled the team to perform at a higher level.
