As Co-Founder and Head of Design & Art Production at Kid Awesome, I helped transform an idea into an award-winning educational brand that combined storytelling, interactive learning, and playful design for young children.
Unlike my previous leadership roles directing established entertainment franchises, Kid Awesome required building every aspect of the brand from scratch. From product vision and visual identity to UX, content development, and production, I helped shape a cohesive experience that could engage children while earning the trust of parents, educators, and platform partners.
The result was an educational platform that reached more than 150,000 downloads on iTunes, secured distribution through Amazon Kids+ and Samsung Kids, earned the Children's Technology Review Editor's Choice Award, and received recognition from Parenting magazine.
Launching a new children's brand presents a unique challenge: Parents have countless educational apps to choose from, while children quickly lose interest in experiences that feel instructional rather than playful.
Our goal was to create a product that children genuinely wanted to spend time with while delivering meaningful educational value - all while establishing a recognizable brand capable of growing beyond a single application.
Every design decision — character design, color palette, interaction language — had to work for both audiences at once, and had to be reusable, since we were building a brand meant to outlast a single app.
That approach paid off: 150,000+ downloads, distribution through Amazon Kids+, Fingerprint, and Samsung Kids, the Children's Technology Review Editor's Choice Award, and a feature in Parenting magazine.
