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For over 20 years I've led creative for some of the biggest names in entertainment — Sony's Spiderman Universe, Star Wars, BBC, Cartoon Network — building product strategy, style guides, and interactive experiences that carry those brands to hundreds of millions of people. I've directed top-grossing mobile titles, shipped award-winning franchise apps, and run creative for digital platforms that hit 2 billion+ annual gameplays.
These days, through Ben Badgett Creative, I partner directly with agencies and studios (Sony, Cactus, Division 13) on entertainment marketing for major theatrical releases. Recent work includes campaigns for Dune: Part Two, Spider-Man, and Ghostbusters, with some assets reaching 89 million views.
The throughline across all of it is the same: strong visual storytelling, production pipelines that actually hold up under deadline pressure, and a track record of shipping on time, every time.